“All over the world, there is a rising Internet penetration and an increasingly adoption of mobile phones that has led to tremendous changes in the way people live and do business. About 80% of people today, research products or services online – via Google Search, Social Media and Online directories – before making a purchase decision. In Nigeria, there are over 90 million people online, searching for information about various products and services and this presents a huge opportunity for small and medium businesses to leverage the Internet to reach a teeming audience and ultimately grow revenues.
#GoogleDigitalSkills is a Google initiative, which aims to bridge any digital divide in developing countries, by providing free training to 10 million young Africans on digital skills over the next 5years. ICON South-West Coordinator, Pelumi Grillo partnered with Google Africa and Revolving Art Incubator to provide digital skills training to youths across Nigeria as a first step to understanding the opportunities and utilizing them.